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About Us

About Us

Our Story

Our story began long ago in a small village of Northern Italy, with a man named Antonio “Nino” Baldi and his great passion for shoes. He was handcrafting magic in his small workshop “Scarpe di Nino” for about half a century, always saying “Nothing tells about you more than your shoes, so make sure you are wearing a good one”.

In 2005, Nino's grandchildren, inspired by the passion of their grandfather, decided to start a footwear company with a vision of transcending his legacy globally. In partnership with a London based investment company, “Baldi” started taking steps towards entering new markets and expanding internationally.

Today, “Baldi London” is a young and ambitious brand that offers unparalleled shopping experience and a truly outstanding selection of hottest trends and styles. It specializes in creation of fast fashion footwear, accessories and clothing with the best price-quality relationship. The seeds for today's “Baldi London” were planted back in Italy, growing now into a big international brand of fashion footwear.

Our Mission

It’s simple - see our customers walk confidently and feel great about how they look, by meeting their very special needs and requirements. By selling our products, we aim at making our brand an essential part of one’s wardrobe and lifestyle.

Our Philosophy

Here in Baldi we believe that a big smile and a nice pair of shoes can make a difference in life. So we are determined to change our customer’s life at least with a nice pair of shoes.  Fashion changes, shopping changes, our commitment to a happy customer doesn't.